Showing posts with label ideas. Show all posts
Showing posts with label ideas. Show all posts

Thursday, August 5, 2010

Social Media News: Twitter to add new features?

UPDATE: Apparently, @twitteronnotice is not what many have thought it was supposed to be...back to Louis Gray for the answers:
My late-night speculation on Twitter readying a new feature uncovered not a new way for users to send notices to others on the site, but instead, one of the multiple internal-only accounts used to raise company morale and togetherness.
Definitely go to Gray's blog for the hilarious explanation from Twitter.




Twitter has you on notice. Compared to Facebook, Twitter is still a pretty small company with a tiny support team.  With it's explosion of users over the past year or so, this team has been overwhelmed trying to keep up with spam accusations, suspension of accounts, abusive behaviour - you know, your regular mixed cocktail of internet social norms.  According to Louis Gray, respected tech blogger, Twitter might be giving some support to their, ummm, support team.

A new account, called @twitteronnotice, says cryptically "You're On Notice!", featuring an avatar of Uncle Sam glaringly pointing his finger in your direction. The account even calls itself "Minus One", a common Internet tally for somebody or something being modded down by the community. (e.g. +1 and -1)

Get enough negative karma associated with your account, and you might see your account go on notice. While no public details are yet available for this private account, it could be a way for the company to try and avoid user attrition through aggressive account deletions, and put accounts in something of a holding pattern for violating the terms of service.

To add more credence to this rumour, the account is only being followed by a select group of Twitter staff members.  Finally, as many already know, it's impossible to create a Twitter account with the word "Twitter" in it - unless you work for the company, of course.  So it's pretty much guaranteed that Twitter is working on something here.

In other Twitter account news.  Are you an active participant in #FollowFriday?  Twitter might be attempting to make it easier for you to get the word out about your favourite tweeps. The account @TwitterShoutout has also been discovered by Louis Gray, suggesting that the account will be used as a new action to promote your favourite people on Twitter.  Gray speculates that a new list may appear in your profile that keeps track of all the tweeps who give you a "shout out", kind of like recommendations in LinkedIn.  One of Twitter's goals with the explosion of users in the last while has been to promote ways for discovering people as Twitter get's pretty boring if you don't have anyone interesting to follow.

Thursday, July 22, 2010

A Lazy Man's Vow

BLARG! No picture adequately describes this post.

I have become lazy.  A very lazy blogger, if you can even call me that right now.  Sure, I post almost every day, but I would hardly even label them as posts - "Film Quotes of the Day" are hardly a full day's work (not that blogging is supposed to be a full time job or anything).  A quick look at my DVD collection, a hop, skip, and jump to IMDB for a quote and boom! you have a post.  A monkey can pull off that shit.  The fruit flies currently invading my apartment have been more productive lately.

I had my first meditation session in months tonight (as an aside, you should really try it...I've had my best ideas in the 2 month period I practiced meditation) and I decided, to quote wrassler Owen Hart, "enough is enough and it's time for a change".  And in my world, changes mean vows.

The purpose of this blog was always two-fold - to bombard the millions of avid readers of this blog with my view of the world and to be a practice range of sorts for me to develop my meager writing skills into something hopefully at least mediocre.  I feel that I have failed miserably on both fronts.

So! With that said, I will guarantee at least 3 blog posts a week on top of the standard fare of Film Quote of the Day posts.

That's that.  Prepare to be mildly accosted by me with posts.  Beware.

A sneak preview of what's in store: Connery, Lazenby, Moore, Dalton, Brosnan, Craig - The Bonds and Their Relative Strengths.

Thursday, July 8, 2010

Cereal Milk and Other Glorious Inventions


I wouldn't say that I'm some crazed inventor or anything, but I do have a few ideas percolating up in the old noggin.  The first from my stockpile of million dollar ideas came about during my second last year of high school.  With the success of ebay, I started thinking of different ways the internet could be used to buy and sell.  My idea was an online marketplace that we would call ibuy.com.  It was basically the opposite of ebay: someone who is looking to purchase a specific item would post on this site describing what they were looking for.  Others who had a good or service that fit this description would reply with a price they would sell it at.  If someone else also had the good or service, they could offer it at a lower price - simple reverse auction.  I was pretty excited about it at the time and even had a teacher willing to invest until I did a bit more research and found out that there was a site similar to this idea.  Obviously it hasn't been too successful as I can't even remember what the company's name was.  Oh well, I was not deterred in my inventiveness.

The next idea hasn't been figured out by anyone else yet as far as I know, but I'm pretty confident that it's not something I'm ever going to follow through with - so, internet...here's a present for you.  I never came up with a better name, but I call it Cereal Milk.

Reader: Huh?  
Me: Let me explain.

As a child, my favourite part of breakfast was finishing the bowl of cereal and being left with the most sugary, the most sweet, the most tasty part of the whole breakfast...the leftover milk.  MMMmmmmm!  Now this might sound disgusting at first, but you put sugar in anything and kids will eat it, amirite??

In my first year of university, on a whim, I decided to try and replicate that sweet nectar.  I put a bit of sugar in a glass of milk.  It was...ok.  Being the brilliant person I am, I decided to take the Tim Allen approach - more power!! Ar Ar Ar!  So I dumped a whole whack of sugar in there.  The result: O.M.G. (with an F in there if you like)!!!1! - yeah, it was in the middle of the MSN days and internet abbrevs were all the rage.  In any case, it tasted just like the milk after finishing a bowl of cereal.  I suddenly had an epiphany.  Imagine selling this stuff through companies like General Mills or Post as if it was one of their cereal brands?  Like Trix Cereal Milk or Count Chocula (my personal fave) Cereal Milk??  You change the flavour slightly for each brand, market it like cereal, have a few toy freebies attached every now and then BAM! you're selling this stuff like hotcakes.  I mean, this right here is genius - health trends be damned.  But I was never one too interested in being a food product manager for a Proctor Gamble et al.  Alas, the dream remains elusive.  But someone really needs to do this...like now.  Seriously.  I'll buy a case a month.

My next idea is really a good one, but pretty boring as well.  As our society continues to be ever more reliant on electronic devices, we seem to be going through a whole heck of a lot power bars.  And damn those engineers that came up with those stupid super fat plugs that take up like 2 or 3 other outlet slots when plugged in.  Enter the "Outlet Extender" - yeah I know, I need to really work on these product names.  The Outlet Extender is a very simple device.  It's basically, umm, well...easier to explain in pictures:


The giant plugs that don't fit plug into the Outlet Extender which in turn plugs into the power bar, freeing up the two outlets that would normally be covered by the giant plug when plugged it into the middle outlet.  An elegant solution for a more civilized age.  But it's just too boring for me to be bothered with.

So there you go, internet.  Gift wrapped just for you.


Wednesday, July 7, 2010

Canadian vs. American Football: Which is better?

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I'm a huge football fan, enjoying all levels of the sport.  The Fall has always held a special place for me growing up.  While other kids mourned the end of the summer and the coming of school, I eagerly anticipated the start of the football season.  And once my brother and I began playing in the Ontario Varsity Football League (OVFL), the summers were also completely consumed by the sport.  Hell, by my estimation, between minor leagues, high school leagues, travel leagues, and all-star games, I've played in over 100 competitive games since I was 10 (not including my "prolific" flag football career in university, heh).  And this doesn't get in to my football viewing habits.  Yes, football is pretty important to me.


Looking for Playing Time

I've played in many different versions of the sport with many different rules: full on Canadian rules in high school with a Canadian sized ball in Juniors and an NFL ball in Seniors; Ontario Football rules which is the same as Canadian rules but with 4 downs instead and a slightly smaller ball in the OVFL; and I've played American rules (4 down, NFL style) at football camps in the US with high school sized balls.  As a result, I've always had fun pondering the question of which version of the sport is better? American or Canadian?


Bluebomber on the run

Just to be clear, I'm talking about this from a rules point of view.  Comparing the CFL to the NFL is a whole other kettle of fish where you're debating talent level (no debate there), fan support, rivalries, stadiums, broadcasters, etc.  And for full disclosure, above all else, I am a huge US college football fan.  Especially of the Michigan Wolverines...like 15 years of season tickets, bowl games attended, road games attended, live and die each Fall Saturday, type of fan.  Nothing else comes close.


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Finally, before we begin, maybe you don't know the differences between the variations of the sport but ask yourself the question: which do you think is better?  Once you read below, see if you agree or disagree or if I've changed you mind.  I'm curious to hear your thoughts.


Crunch!

Alright, enough stalling.  Since Americans don't usually even remember that there is a Canadian version of football (even though us Canadians practically invented it), they don't usually get caught up in this debate and don't have arguments defending their side.  Canadian football fans on the other hand have a bit of a inferiority complex with this issue.  They tend to argue that by design the Canadian game is much more exciting because of the propensity for more offense.  I will argue that this design does increase the offensive fireworks, but actually makes the game less interesting.

First we must look at the way the Canadian game is set up to bolster the offense's position.  Almost every rule difference is set up to give the offensive side of the ball an advantage.  Let's look at some of them:
  • Defenders must line up one yard off the line of scrimmage.  This gives offensive lineman an advantage in blocking, especially in short yardage and pass blocking situations.
  • All offensive backfield players are allowed to go in motion towards the line of scrimmage, gaining downfield momentum at the snap of the ball.  This is particularly useful for receivers going out on pass patterns as it makes it difficult for defenders to keep up with the speed they have accumulated.
  • Due to increased number of players on the field, there is an extra offensive backfield member allowed to go out to receive a pass.
Two other differences deserve a closer look: field size and number of downs.  The Canadian football field is absolutely huge and dwarfs the size of its American counterpart.  The 110 vs. 100 yards field of play is just the beginning.  The endzones are twice the length at 20 yards each compared with American versions at 10 yards.  This makes passing a much easier proposition as the entire passing playbook is available to CFL teams when the offense enters the redzone.  Contrast that with their American counterparts who often will develop plays specifically suited for the offense as they near the endzone due to the declining amount of real estate to work with.  But the real game-changer is the width.  Canadian fields run 65 yards wide compared to the 53 1/2 yard width in the US.  The added width to the field dramatically opens up the passing lanes for the quarterback and receivers, making it much more difficult for the defense to adequately defend the aerial attack of their opposition.  Combine that with the advantages noted above and it quickly becomes clear that the offensive passing game has a huge advantage.


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But the Canadian game's most distinctive rule difference does much to mitigate that advantage.  "Three Down Football" pretty much defines how outsiders view the sport - and drastically alters the manner in which the game is played.  With one less play available to progress 10 yards down the field to get another First Down, the offense must use the advantages above and be efficient in their play execution to maintain offensive possession.  A 3 yard rush by the running back, although positive yardage, sets up a still difficult 2nd and long.  And, by design, the offense's systemic advantage in the passing game ensures that the running game's importance is significantly diminished. It's the passing game that's the foundation of an offense's game plan while the running game is seen as a change of pace play.


Ticat Receiver

As someone who played quarterback for the majority of my playing days, this seems great on the surface.  And many would argue that more passing makes for a more exciting game.  But the preponderance of passing in the Canadian game takes so much of the strategy and variety out of football as to render the sport neutered of interesting analysis and innovation.  American football has found an equilibrium between favouring rushing versus passing and between offense versus defense (although the trend as of late has been moving towards tightening rules in favour of passing and offense).  This has been instrumental in building the cat and mouse game played by opposing teams where they develop innovative strategies to out-scheme their adversaries.  In American football there are overarching strategies and philosophies about run vs. pass, about aggressiveness, about cover 2 or the zone blitz, 3-4 vs. 4-3, types of pass offenses, formation philosophies, etc.  Canadian football is much more about adjusting your tactics to the players you have.  By and large, the strategy remains the same for all teams: pass well and defend the pass well.  Innovations on offense and defense are few and far between.  In the past 20 years, the game has largely stayed the same, whereas the American version has constantly evolved.


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To me, that constant evolution and cat-and-mouse game is what makes the sport of football so interesting, particularly the American version.  There is more preparation for each game in football than in any other sport in the world.  And that preparation stems from the need to out-think your opponents and prepare for their ever-changing strategies.  It's what makes the large amount of down-time between plays not only bearable, but stimulating as you go through the same process that the coach goes through, thinking "what to do next".  It creates unique narratives for each contest on the gridiron as you match strategy versus strategy.  For the most part, Canadian rules strip the sport of its fundamental question from which all other strategy afterward is based on "to run or to pass?".  American football puts that question on a pedestal.

What do you think?

Warm Up

Friday, May 21, 2010

Professional Craziness


Have you ever tried branding yourself? Like, have you ever thought about how you try to present yourself to the world? I'm working on this hazy concept I have running through my head called "Professional Craziness". It's this nebulous notion (how's that for an alliteration, teach?) of mixing creativity-on-steroids with the ability to reel it in to make some semblance of sense to your bosses, company, and most importantly, your audience. Let me give you an example...

Back in university, I was entered in this really intense marketing competition called The Apprentice. It was similar to the TV show: we were split into two competing teams who would be challenged by a real world case each week by a sponsoring company (someone like Xerox, Frito Lay, Pepsi, etc.) and we had to create a unique marketing solution to the problem and present it in the next week's boardroom meeting in front of a panel of judges and often 70+ audience members including students, faculty members, media, and prospective employers. The big difference between the competition and the show was that our motto was "You're Hired", not:



Anyway, it was really intense and both groups would pull out all the stops. Leading into our third week of competition, I felt like we needed to hit a new level in our presentation for the next challenge. Xerox had laid down the gauntlet by asking us to develop, write and design a new sales collateral piece for their SMB sales agents. So we went to work on what we thought would be a unique idea on collateral design. Meanwhile, as we began prep for our presentation, I proposed an absolutely bat-shit crazy idea. The presentation would take the form of some pseudo trip along the yellow brick road à la Wizard of Oz where we would encounter strange travelers who would give us advice on how to build the best sales collateral possible and we would finally meet the Wizard himself to whom we would sell this new-fangled sales collateral. My favourite (favorite for my American readers) part of this was that the wizard bit would be prerecorded and projected up on the screen - eschewing powerpoint altogether and forcing us to time our "lines" to match up with the recorded wiz. This hair-brained scheme all sprung from my love of the movie quote:


Despite my enthusiasm my group members unsurprisingly didn't quite go for this. However, I took this kernel of an idea and shaped it into something a bit more palatable - a recreation of a high-level Xerox manager assigning us this task and then us presenting it to him "live via satellite" (i.e. rerecorded projection) complete with hilarious synchronicity improvisations and low-budget production values (this was before the advent of youtube, where everyone now knows how to shoot a Hollywood level film). It had the crowd in stitches and firmly in our corner. Now that's "Professional Craziness".

Do I have this illusive attribute? I would say I'm a Pro Crazy young padwan aspiring to be a full blown Jedi of Professional Craziness. And I'm looking for my yoda.